Kigali · Nairobi · Kampala · Dar es Salaam
Vatam gets East African businesses found on Google, quoted in AI answers and recommended by name in ChatGPT, Gemini and Claude. The result is more enquiries from buyers who already trust you before they pick up the phone.
24 checks. Your score in about 20 seconds. A manual ChatGPT, Gemini and Perplexity check by email within a day.
We serve businesses in Kigali, Nairobi, Kampala, Dar es Salaam and across Rwanda, Kenya, Uganda and Tanzania.
What your buyers are asking right now
“Best lodge for a gorilla trek, with a business stop in Kigali?”
“Who sells serviced apartments in Kigali for a diaspora investor?”
“Which payment provider in Kenya is easiest to integrate and trusted by banks?”
“Best school in Kampala for a child starting secondary?”
“Private orthopaedic hospital in Nairobi that takes my insurance?”
“Reliable audit and tax firm in Dar es Salaam for a foreign-owned company?”
If you are not one of the names it gives, you did not lose the sale. You were never in it, and you will not know, because nobody calls to tell you.
Page one on Google no longer guarantees you are in the room. Being easy to find, easy to verify and easy to recommend does.
SEO, AEO and GEO explainedWhat changes when you are the name AI gives
Buyers arrive from Google, AI answers and WhatsApp already convinced, so your team spends time closing, not explaining.
When a buyer asks which is best, you are one of the names on the shortlist.
Your website, Google Business Profile and AI assistants all describe you the same, correct way.
Every month: what moved, what did not, and which enquiries it led to, straight from your own Search Console and analytics.
Three jobs, done in the right order
Most agencies sell one of these. Your buyers use all three, so we plan for all three.
SEO
Fast, crawlable pages and real authority, so you appear when someone searches in your city.
The outcome: steady, compounding traffic that is yours, not rented.
SEO servicesAEO
Answer-first pages and schema that win featured snippets, Google AI Overviews and voice results.
The outcome: your wording becomes the answer your buyer reads.
AEO servicesGEO
A clear business identity and credible mentions that make ChatGPT, Gemini, Perplexity and Claude recommend you.
The outcome: you are on the shortlist before the buyer visits any website.
GEO servicesPlus the content, local search in four languages, review strategy and tracking that feed all three.
Who we work with
The problem
Your guests plan with AI before they ever see your website. It compares properties, reads reviews and builds the itinerary.
What we build
Pages that answer the real questions (location, rooms, seasons, transfers), a Google Business Profile that matches your site, and the review and schema signals AI trusts.
What you get
More direct bookings, and fewer reasons for a traveller to choose a booking site over you.
The problem
Diaspora and foreign buyers research Kigali, Nairobi and Dar es Salaam from abroad, and ask AI who to trust before they call anyone.
What we build
Listing and project pages that stay fresh and consistent, neighbourhood guides that earn citations, and an agency name buyers can recognise.
What you get
More serious enquiries from buyers who already know who you are.
The problem
Nobody hands money to a business they cannot verify. Comparison and trust queries decide who is chosen.
What we build
Clear product and comparison pages, a verifiable business identity (who you are, who regulates you, who leads you), and answers to what buyers ask before they sign up.
What you get
More sign-ups from people who checked you out and still said yes.
The problem
Patients and families search when they are worried, and they trust the source that is clear, named and accurate.
What we build
Specialist and procedure pages written with your clinicians, accurate profiles and reviews, and careful, compliant wording.
What you get
More appointment requests, including from patients abroad choosing where to travel for care.
The problem
Parents and students compare options for weeks. The institution that answers their questions clearly gets the visit.
What we build
Programme, fees and admissions pages that answer what families ask, a strong local profile, and pages in the languages your audience uses.
What you get
More open-day bookings and applications from people who already shortlisted you.
The problem
Foreign companies and local buyers look for accountants, lawyers and consultants by asking AI for a name they can trust.
What we build
Named-expert pages, proof of past work, and a profile that matches your website everywhere.
What you get
More first conversations that start with "we were told to speak to you".
Not on this list? If one sale, booking or client is worth a lot to you, we probably still fit. Ask for the audit and see.
The free AI visibility score
Run 24 checks in about 20 seconds. See how ready your site is for Google and AI search, which fixes matter most, and what ChatGPT, Gemini and Perplexity say about you. We check the AI side by hand and email it within a day.
Free. No payment. Keep the report whether or not we ever work together.
Exactly what happens when we work together
We show you the plan before we take your money, and we say plainly what we cannot control.
Month 1
By month 3
By month 6
Step 1 · Free
Your score, your gaps and your competitors, in a plain-English report.
Run the free auditStep 2 · One-time project
One fixed-scope project to fix what blocks you, priced and agreed in writing first. From $390.
See technical SEO and schemaStep 3 · Monthly
Content, PR and monthly tracking that compound. From $290 a month.
See how we track itAlso available: AI search training and workshops for in-house marketing teams. Training and workshops
What we do
Technical health, content and authority that rank you on Google in Kigali, Nairobi, Kampala and Dar es Salaam.
Learn moreAnswer-first pages, FAQs and schema that win featured snippets, AI Overviews and voice answers.
Learn moreEntity clarity and credible mentions that get you named by ChatGPT, Gemini, Perplexity and Claude.
Learn moreBuyer-question content built to rank, get cited by AI and turn readers into enquiries.
Learn moreFast, crawlable, mobile-first sites that load on real East African networks and welcome AI crawlers.
Learn moreGoogle Business Profile, maps and Swahili, French and Kinyarwanda search for every city you serve.
Learn moreEarn mentions on the sites AI assistants and Google already trust, without paid links or link farms.
Learn moreMake your business easy for Google and AI assistants to recognise, verify and describe correctly.
Learn moreEthical review requests, replies and monitoring that support the signals AI assistants rely on.
Learn morePages that turn visitors from Google and AI answers into enquiries, bookings and WhatsApp messages.
Learn moreA fixed prompt panel run across ChatGPT, Gemini, Perplexity, Claude and AI Overviews, reported monthly.
Learn morePractical workshops that teach your marketing team how AI engines choose businesses and what to do about it.
Learn moreWhy Vatam
SEO vs AEO vs GEO
SEO gets you ranked. AEO gets you quoted as the answer. GEO gets you recommended by name. They stack, and SEO is the foundation under both.
| SEO | AEO | GEO | |
|---|---|---|---|
| Full name | Search engine optimization | Answer engine optimization | Generative engine optimization |
| Goal | Rank pages in Google and Bing | Be the direct answer to a question | Be mentioned, cited and recommended by AI |
| Where you show up | Search results, maps | Featured snippets, AI Overviews, voice | ChatGPT, Gemini, Perplexity, Claude, Copilot |
| What we work on | Technical health, content, links | Answer-first writing, FAQs, schema | Entity clarity, citations, original data |
| How we measure | Rankings, clicks, leads | Snippet and AI Overview presence | Named and cited in a fixed prompt panel |
Where we work
Mobile-first, multilingual and trust-driven. We are based in Kigali and serve Rwanda, Kenya, Uganda and Tanzania remotely.
Rwanda
Four-language search, a booming events and tourism scene, and our home base.
SEO agency in KigaliKenya
Fierce fintech, SaaS and services competition, where trust queries decide deals.
SEO agency in NairobiUganda
Gorilla-trekking travellers, property and education, searched in English, Luganda and Swahili.
SEO agency in KampalaTanzania
Swahili-first search, serious trade and logistics, and Serengeti and Zanzibar traffic.
SEO agency in Dar es Salaam
Founder-led
I am Victor Olanrewaju. I spent six years in editorial and SEO, with bylines at Benzinga, BeInCrypto, CCN, AMBCrypto and Coin Edition, and I am HubSpot SEO certified.
I started Vatam because search is now a conversation with an AI, and most East African businesses are still being advised with playbooks built for other markets.
I will tell you what is working, what is not, and what we cannot control. That is why you can trust the rest of this page.
About VatamInsights
We asked two AI assistants Kigali restaurant and hotel questions and checked 20 local websites. Here is what they cited and what it means.
How B2B companies in Rwanda get named by Google and AI assistants: service pages, case studies, procurement answers and measurement.
How Kigali restaurants get named by Google and AI assistants: a complete profile, readable menu, hours, reviews, schema and monthly tests.
It makes your business easy to find and easy to recommend. SEO helps you rank on Google. AEO structures your content so it becomes the direct answer in snippets and AI Overviews. GEO builds the clarity and credibility that make ChatGPT, Gemini and Perplexity name you. Vatam does all three, plus the content that feeds them.
Because AI visibility is a different job from classic SEO. We work alongside your team, fix what blocks AI from understanding you, and report on the part many teams are not yet measuring.
Early signals, such as more impressions and better-indexed pages, usually show in the first two to three months. Meaningful growth in enquiries typically follows after four to six. Competition and your starting point change that, and the free audit shows you where you stand today.
We cannot promise a mention, and nobody honest can. What we do is find out why you are skipped, fix it in order of impact, and test the same buyer questions every month so you can see the change.
The audit is free. A foundation project starts at $390 one-time, and ongoing growth work starts at $290 a month. Everything is on the pricing page in US dollars, with local-currency estimates.
No. It changed shape. Search on Google still matters, and AI has become the step before it, where shortlists are formed and deals are won or lost.
Usually not. Most gains come from fixing structure, speed, content and signals on the site you already have. We tell you if a rebuild is truly needed.
No, and be wary of any agency that does. Nobody controls Google or the AI engines. What we promise is an honest baseline, the work that moves the signals those systems use, and monthly reporting on what changed, including what did not.
Yes. We plan multilingual content around how people really search in each market, with hreflang and local phrasing in mind. Translation is done by a human writer, either your team or a translator we brief, rather than left to machine output.
We check your Google visibility, run a fixed set of buyer questions through ChatGPT, Gemini and Perplexity, and review entity clarity, content gaps, technical health, structured data and competitors. You receive a plain-English report and an optional call, with no obligation.
Free AI visibility audit
Scan your website for free. See your score, your top fixes and what AI says about you today.