# Vatam > Vatam is a SEO, AEO, GEO and content marketing agency for East Africa, based in Kigali, Rwanda. We get businesses in Rwanda, Kenya, Uganda and Tanzania ranked on Google and named by ChatGPT, Gemini and Perplexity. Vatam is based in Kigali, Rwanda and serves businesses in Rwanda, Kenya, Uganda and Tanzania remotely. Owner and founder: Victor Olanrewaju. Office: 4th Floor, East Wing, Kigali Heights, Kigali, Rwanda. Contact: victor@vatam.co. Website: https://vatam.co/ ## Services - [SEO Agency in East Africa](https://vatam.co/services/seo-agency-east-africa/): Technical health, content and authority that rank you on Google in Kigali, Nairobi, Kampala and Dar es Salaam. - [AEO: Answer Engine Optimization for East Africa](https://vatam.co/services/aeo-answer-engine-optimization/): Answer-first pages, FAQs and schema that win featured snippets, AI Overviews and voice answers. - [GEO: Generative Engine Optimization in East Africa](https://vatam.co/services/geo-generative-engine-optimization/): Entity clarity and credible mentions that get you named by ChatGPT, Gemini, Perplexity and Claude. - [Content Marketing Agency in East Africa](https://vatam.co/services/content-marketing-agency-east-africa/): Buyer-question content built to rank, get cited by AI and turn readers into enquiries. - [Technical SEO and Site Speed for East African Websites](https://vatam.co/services/technical-seo-site-speed/): Fast, crawlable, mobile-first sites that load on real East African networks and welcome AI crawlers. - [Local and Multilingual SEO: Kigali, Nairobi, Kampala, Dar es Salaam](https://vatam.co/services/local-multilingual-seo/): Google Business Profile, maps and Swahili, French and Kinyarwanda search for every city you serve. - [Digital PR and Link Building in East Africa](https://vatam.co/services/digital-pr-link-building/): Earn mentions on the sites AI assistants and Google already trust, without paid links or link farms. - [Brand and Entity Management for East African Businesses](https://vatam.co/services/brand-entity-management/): Make your business easy for Google and AI assistants to recognise, verify and describe correctly. - [Review and Reputation Strategy for East African Businesses](https://vatam.co/services/reviews-reputation/): Ethical review requests, replies and monitoring that support the signals AI assistants rely on. - [Conversion Copywriting and Landing Pages in East Africa](https://vatam.co/services/conversion-copywriting-landing-pages/): Pages that turn visitors from Google and AI answers into enquiries, bookings and WhatsApp messages. - [AI Visibility Tracking and Monthly Reporting](https://vatam.co/services/ai-visibility-tracking-reporting/): A fixed prompt panel run across ChatGPT, Gemini, Perplexity, Claude and AI Overviews, reported monthly. - [AI Search Training and Workshops for East African Teams](https://vatam.co/services/training-workshops/): Practical workshops that teach your marketing team how AI engines choose businesses and what to do about it. ## Industries - [SEO, AEO and GEO for Hotels, Lodges and Tour Operators in East Africa](https://vatam.co/industries/hospitality-tourism/): Vatam helps hotels, lodges, tour operators and safari companies in East Africa get found and chosen when international travellers ask Google, ChatGPT, Gemini and Perplexity where to stay and who to book. We fix entity… - [SEO, AEO and GEO for Real Estate and Property Developers in East Africa](https://vatam.co/industries/real-estate/): Vatam helps real estate agencies and property developers in Kigali, Nairobi and Dar es Salaam get found when diaspora and foreign buyers ask Google, ChatGPT, Gemini and Perplexity which neighbourhoods and developers to… - [SEO, AEO and GEO for Fintech, SACCOs and Payments Companies in Kenya and East Africa](https://vatam.co/industries/fintech-payments/): Vatam helps fintechs, SACCOs, insurtechs and payments companies in Kenya and wider East Africa get named when people ask Google, ChatGPT, Gemini and Perplexity which provider to trust. We fix entity clarity, fee and… - [SEO, AEO and GEO for Private Hospitals, Clinics and Medical Tourism in East Africa](https://vatam.co/industries/healthcare/): Vatam helps private hospitals, clinics, specialists and medical tourism providers in East Africa get found and trusted when patients and families ask Google, ChatGPT, Gemini and Perplexity where to go for care. We fix… - [SEO, AEO and GEO for Schools, Universities and Bootcamps in East Africa](https://vatam.co/industries/education/): Vatam helps international schools, universities and training bootcamps in East Africa show up when parents and students ask Google, ChatGPT, Gemini and Perplexity which option to choose. We fix entity clarity… - [SEO, AEO and GEO for Law Firms, Accountants, Consultancies and Logistics Companies in East Africa](https://vatam.co/industries/b2b-professional-services/): Vatam helps law firms, accountants, consultancies, agencies and logistics companies in East Africa get named when foreign companies ask Google, ChatGPT, Gemini and Perplexity who to hire locally. We fix firm and… ## Locations - [SEO, AEO, GEO and AI Search Agency in Kigali, Rwanda](https://vatam.co/locations/kigali-rwanda/): Vatam is a SEO, AEO and GEO agency based in Kigali, Rwanda. We help hotels, real estate firms, professional services and tech companies get found in Google and named by AI assistants like ChatGPT and Gemini, across… - [SEO, AEO and GEO Agency in Nairobi, Kenya](https://vatam.co/locations/nairobi-kenya/): Vatam is a SEO, AEO and GEO agency serving Nairobi and the rest of Kenya remotely from Kigali. We help fintech, SaaS, tourism and service businesses stand out in a crowded market and get named by Google and AI… - [SEO, AEO and GEO Agency in Kampala, Uganda](https://vatam.co/locations/kampala-uganda/): Vatam is a SEO, AEO and GEO agency serving Kampala and Uganda remotely from Kigali. We help safari operators, real estate firms, schools, NGOs and banks get found in Google and recommended by AI assistants like… - [SEO Company Tanzania, AEO and GEO Agency in Dar es Salaam](https://vatam.co/locations/dar-es-salaam-tanzania/): Vatam is a SEO, AEO and GEO agency serving Dar es Salaam and Tanzania remotely from Kigali. We help safari operators, Zanzibar lodges, real estate and logistics firms get found in Swahili and English search, and named… ## Case studies - [LAGE Lightings (Formerly Lights Architect): First in ChatGPT, Gemini and Claude](https://vatam.co/case-studies/lage-lightings/): LAGE Lightings, formerly Lights Architect, is a Lagos luxury lighting brand. ChatGPT listed it seventh in July 2026. After city-level collection pages and buyer-intent articles built by Vatam, ChatGPT, Gemini and… - [Lens & Co by Tiara: From Zero AI Mentions to Named by Google, ChatGPT and Claude](https://vatam.co/case-studies/lens-and-co/): Lens & Co by Tiara, a Lagos eyewear store, was cited by none of the AI engines we tested in July 2026 while four competitors were. After Vatam rebuilt it as a fast, answer-first WordPress store, Google's AI Overviews… ## Insights - [What AI Assistants Say About Kigali Restaurants and Hotels: An October 2026 Audit](https://vatam.co/insights/kigali-restaurants-hotels-ai-answers-audit-2026/): In October 2026 we asked ChatGPT and Perplexity Kigali restaurant and hotel questions and checked the home pages of 20 local websites. Specific questions drew on businesses' own pages, while broad questions drew on… - [AI Search Visibility for B2B Companies in Rwanda](https://vatam.co/insights/ai-search-visibility-b2b-rwanda/): B2B buyers in Rwanda now research suppliers by asking Google and AI assistants. To be named, a B2B company needs a clear page for each service and industry it serves, evidence such as named case studies with dates, a… - [AI Search Visibility for Restaurants in Kigali](https://vatam.co/insights/ai-search-visibility-restaurants-kigali/): For a Kigali restaurant, AI search visibility rests on a complete Google Business Profile, a website that states the menu, prices, hours, location and booking method in plain text, consistent facts on every listing… - [AI Search Visibility for Real Estate Companies in Rwanda](https://vatam.co/insights/ai-search-visibility-real-estate-rwanda/): Real estate buyers and renters in Rwanda increasingly ask Google and AI assistants who to trust. To be named, a real estate company needs a fast site with a clear page for each neighbourhood and listing type, accurate… - [AI Search Visibility for Hotels in Kigali: A Strategy That Goes Beyond Booking Sites](https://vatam.co/insights/ai-search-visibility-hotels-kigali/): AI search visibility for a Kigali hotel means that when travellers and event planners ask Google or an AI assistant where to stay, your hotel is named correctly. The strategy has five layers: a complete direct website… - [How Rwandan Businesses Can Appear in Google AI Overviews](https://vatam.co/insights/rwandan-businesses-google-ai-overviews/): Google says there is no separate checklist for appearing in AI Overviews or AI Mode: pages must be indexed and eligible to show a snippet, and Google's usual guidance on helpful, people-first content applies. For a… - [How to Get Your Kigali Hotel Recommended by ChatGPT](https://vatam.co/insights/kigali-hotel-recommended-by-chatgpt/): To improve the chance that ChatGPT recommends your Kigali hotel: let OpenAI's search crawler read your site, publish a clear page for each thing guests ask about (rooms, rates, location, airport transfers, meeting… - [AEO Agency in Rwanda: How Answer Engine Optimization Wins the Direct Answer](https://vatam.co/insights/aeo-agency-rwanda/): Answer engine optimization (AEO) is writing and structuring pages so a search engine or assistant can lift a clear, correct answer from them. The method: put the answer in the first one or two sentences under a… - [AI SEO Agency in Kigali: What the Term Really Means and How to Choose](https://vatam.co/insights/ai-seo-agency-kigali/): "AI SEO" means two different things: using AI tools to do SEO faster, and optimizing your business to be found in AI search. A good AI SEO agency in Kigali does the second, may use AI tools for the first, and has a… - [Generative Engine Optimization in Rwanda: The Complete Guide](https://vatam.co/insights/generative-engine-optimization-rwanda/): Generative engine optimization (GEO) is the practice of making your business easy for AI assistants to find, understand and name in their answers. In Rwanda it comes down to six things: crawl access, one consistent set… - [ChatGPT SEO Agency in Rwanda: How Businesses Get Found and Cited in ChatGPT](https://vatam.co/insights/chatgpt-seo-agency-rwanda/): ChatGPT SEO means making your business easy for ChatGPT to find, understand and cite when it answers a question. You can influence this by letting OpenAI's search crawler read your site, keeping your facts consistent… - [AI Search Optimization Agency in Kigali: A Practical Guide to the Work](https://vatam.co/insights/ai-search-optimization-agency-kigali/): AI search optimization is a repeatable workflow: audit crawl access and facts, fix technical and schema problems, rewrite key pages answer-first, align your Google Business Profile and directory listings, earn a few… - [Best GEO Agency in Rwanda: What Generative Engine Optimization Really Involves](https://vatam.co/insights/best-geo-agency-rwanda/): A good GEO (generative engine optimization) agency in Rwanda does five things: it makes your site readable to AI crawlers, states your business facts clearly and consistently, writes answer-first content, earns trusted… - [Best AI Search Visibility Agency in Kigali: How to Choose the Right One](https://vatam.co/insights/best-ai-search-visibility-agency-kigali/): The best AI search visibility agency in Kigali is the one that measures where you stand in Google, ChatGPT, Gemini and Perplexity first, is honest that nobody can guarantee a ranking or a mention, fixes your website… - [Schema Markup for Small Businesses: Which Types Matter and How to Check Them](https://vatam.co/insights/schema-markup-small-business-guide/): Schema markup is code that tells search engines and AI tools exactly what your page is about. For a small business, the most useful types are Organization or LocalBusiness, Service, Article, BreadcrumbList and, where… - [How to Check Whether ChatGPT, Gemini and Perplexity Recommend Your Business](https://vatam.co/insights/how-to-check-if-ai-assistants-recommend-your-business/): To check whether AI assistants recommend your business, write 15 to 20 real buyer questions, ask each one in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, and record whether you are named, how you are… - [Website Speed and Core Web Vitals for East African Mobile Visitors: A Practical Checklist](https://vatam.co/insights/core-web-vitals-speed-checklist-east-africa/): To make a website fast for East African mobile visitors, aim for Google's Core Web Vitals targets: Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint within 200 milliseconds and Cumulative Layout… - [robots.txt, llms.txt and AI Crawlers: What East African Websites Should Do](https://vatam.co/insights/robots-txt-llms-txt-ai-crawlers-guide/): To be found by AI assistants, make sure your robots.txt does not block the crawlers you want, such as OAI-SearchBot, PerplexityBot and Googlebot, and decide separately about training crawlers such as GPTBot and… - [SEO in Swahili, French and Kinyarwanda: How to Rank in More Than One Language](https://vatam.co/insights/multilingual-seo-swahili-french-kinyarwanda/): To rank in more than one language in East Africa, give each language its own URL, write each version for local readers instead of translating word for word, link the versions to each other with hreflang tags, and have… - [How to Write an FAQ That Google and AI Assistants Can Quote](https://vatam.co/insights/how-to-write-faq-ai-assistants-can-quote/): To write an FAQ that Google and AI assistants can quote, use real customer questions as headings, answer each in the first one or two sentences, add detail underneath, keep the answers visible on the page and match any… - [Google Business Profile for Kigali, Nairobi, Kampala and Dar es Salaam: A Setup Checklist](https://vatam.co/insights/google-business-profile-east-africa-checklist/): To set up a Google Business Profile in East Africa, claim and verify your listing, pick the right primary category, keep your name, address and phone number identical everywhere, add a plus code or landmark where… - [How to Choose an SEO Agency in East Africa: 9 Questions to Ask](https://vatam.co/insights/how-to-choose-an-seo-agency-in-east-africa/): To choose an SEO agency in East Africa, ask nine questions: about guarantees, data access, link building, reporting, AI-search plans, local language knowledge, the first 90 days, pricing and contract terms. Good… - [How to Get Your Business Cited by ChatGPT, Gemini and Perplexity in East Africa](https://vatam.co/insights/get-cited-by-chatgpt-gemini-perplexity/): To get cited by ChatGPT, Gemini and Perplexity, make your business one clear entity, publish concrete facts, complete your Google Business Profile, add schema, write answer-first pages, earn third-party mentions, allow… - [SEO vs AEO vs GEO: What East African Businesses Actually Need](https://vatam.co/insights/seo-vs-aeo-vs-geo/): SEO ranks your pages in Google, AEO makes you the direct answer in snippets and AI Overviews, and GEO gets ChatGPT, Gemini and Perplexity to mention and cite you. For East African businesses, SEO is the foundation, and… ## Company - [About Vatam](https://vatam.co/about/): Vatam is a founder-led SEO, AEO, GEO and content marketing agency based in Kigali, Rwanda. We help East African businesses get found in Google and recommended by AI assistants like ChatGPT, Gemini and Perplexity, with… - [Contact Vatam](https://vatam.co/contact/): Contact Vatam, the SEO, AEO and GEO agency in Kigali, Rwanda serving East Africa. Request a free AI visibility audit or book a strategy call. We reply within one working day. ## Languages The site is also available in French (https://vatam.co/fr/), Swahili (https://vatam.co/sw/) and Kinyarwanda (https://vatam.co/rw/).