SEO yo mu gace no mu ndimi nyinshi: Kigali, Nairobi, Kampala, Dar es Salaam

SEO yo mu gace ni iki, kandi ikora ite muri Afurika y’Iburasirazuba?

SEO yo mu gace ituma ubucuruzi bwanyu bugaragara iyo abantu bashakisha ikintu kibari hafi, nka “umuganga w’amenyo i Kampala” cyangwa “boutique hotel hafi ya Kigali Convention Centre”. Ishingiye ku bintu bitatu: Google Business Profile yanyu, amakuru y’ubucuruzi ahuje ku rubuga rwose, n’ibitekerezo by’abakiriya (reviews).

Ishakisha nk’iryo kenshi rirangirira muri map pack, ni ukuvuga urutonde rw’ibigo bitatu bigaragara hejuru y’ibyavuye mu ishakisha bisanzwe hamwe n’ikarita. Ku bucuruzi bwinshi ni ho haturuka umuhamagaro cyangwa umuntu uje, bityo bikwiye umushinga wabyo. Niba kandi mukeneye kugaragara mu gihugu hose, akazi ko mu gace gakorana na serivisi yacu ya SEO.

Google Business Profile ikomeye igizwe n’iki?

Ni profile yuzuye, y’ukuri kandi icungwa buri gihe. Ni cyo kintu cy’ingenzi cyane cyo mu gace ubucuruzi bwinshi busanzwe bufite ariko budakoresha uko bikwiye.

• Icyiciro nyamukuru gikwiye n’ibyiciro bya kabiri bifatika.
• Izina, aderesi na nimero ya telefoni nyayo, bihuye n’urubuga rwanyu.
• Amasaha yo gukora ari yo, harimo iminsi mikuru n’impinduka z’ibihe.
• Amafoto nyakuri y’aho mukorera, ay’itsinda ryanyu n’ay’akazi kanyu.
• Serivisi cyangwa ibicuruzwa biri ku rutonde hamwe n’ibisobanuro by’ukuri.
• Inyandiko zisohoka buri gihe n’ibisubizo ku bibazo.

Aderesi zishobora kugorana mu mijyi aho imihanda myinshi imenyekana ku bimenyetso by’aho biri. Tubafasha kwandika imwe Google yemera kandi abakiriya bashobora gukurikira, kandi aho bikwiye kurushaho, tuyitegura nk’ubucuruzi bukorera mu gace runaka (service-area business).

Kuki citations na NAP bihuje bifite agaciro?

Kuko moteri zishakisha n’abafasha ba AI bizera ubucuruzi bufite amakuru ahuje hose. Citations ni aho ubucuruzi bwanyu bwanditswe ku zindi mbuga, naho NAP bisobanura izina, aderesi, nimero ya telefoni (name, address, phone). Niba hoteli yanyu yitwa “Hotel Amani” ku rutonde rumwe na “Amani Boutique Hotel Ltd” ku rundi, ifite nimero ebyiri zitandukanye, muba musaba moteri gukeka.

Dusuzuma aho mwanditse, tugakosora ibitahuje, tukabongeraho ku ntonde z’ubucuruzi no ku mbuga z’ubukerarugendo cyangwa iz’urwego zifite akamaro mu isoko ryanyu. Uko guhuza kandi gufasha GEO, kuko abafasha bagereranya amasoko.

Ibitekerezo by’abakiriya bigira ingaruka ite ku mwanya muri map pack?

Ibitekerezo bigira ingaruka ku guhitamwa no ku gukanda k’umukiriya. Ubwinshi, ubushya n’ibikubiyemo mu bitekerezo byose bifite uruhare, kandi ibisubizo byanyu bigaragaza ko profile ikora.

Dutegura uburyo bworoshye bwo gutuma abakiriya banyuzwe batanga igitekerezo, nka QR code aho bakirira abashyitsi cyangwa ubutumwa bwa WhatsApp nyuma ya serivisi, kandi dusubiza buri gitekerezo mu ijwi ry’umuntu. Ntitugura ibitekerezo, ntitubihimba kandi ntitwahitamo gusa abanyuzwe ngo batange ibitekerezo (gating). Ibyo binyuranye n’amategeko ya Google kandi byangiza icyizere mwubaka.

Ibikubiye ku rubuga mu ndimi nyinshi bikoreshwa bite?

Hakoreshejwe ubuhinduzi nyakuri n’imiterere isobanutse y’impapuro. Muri Afurika y’Iburasirazuba, abaguzi benshi bashakisha mu Cyongereza, Igiswahili, Igifaransa cyangwa Ikinyarwanda, kandi kenshi bagenda bahindura. Usura i Kigali ashobora kwandika ikibazo mu Cyongereza gifite izina ry’ahantu mu Kinyarwanda, naho umukiriya wo muri Dar es Salaam akavanga Igiswahili n’Icyongereza mu ishakisha rimwe.

Ururimi	Aho rufite akamaro cyane	Icyo kwitondera
Icyongereza	Amasoko yose uko ari ane, n’abashyitsi bo mu mahanga	Koresha imyandikire n’amazina y’ahantu abantu bashakisha koko
Igiswahili	Kenya, Tanzaniya na Uganda	Igiswahili cya buri munsi gitandukana ukurikije uturere, kandi amagambo y’ishakisha akenshi avangwa n’Icyongereza
Igifaransa	u Rwanda, n’abashyitsi baturuka mu bihugu bivuga Igifaransa	Impapuro z’amacumbi, iz’amategeko n’iz’ubucuruzi ni zo zunguka cyane
Ikinyarwanda	u Rwanda	Impapuro nke zihatana, bityo urupapuro rwanditse neza rushobora kugaragara

Guhindura hakoreshejwe mashini biroroshye ariko kenshi bitanga imvugo ikakaye cyangwa itari yo, kandi abasomyi barabibona. Guhindura bikwiye gukorwa n’umuntu wandika urwo rurimi mu buryo bw’umwuga, uri mu itsinda ryanyu cyangwa umuhinduzi tubwira ibyo dukeneye, kandi ntitusohora ibyakozwe na mashini gusa.

Mu bya tekiniki, buri rurimi rufite URL yarwo na hreflang tags (kode ibwira Google verisiyo ikwiye buri musomyi), hamwe n’uburyo buhamye bwo guhindura ururimi. Ibisobanuro bya tekiniki bifitanye isano biri muri SEO ya tekiniki.

Mutegura mute urubuga rw’imijyi myinshi cyangwa ibihugu byinshi?

Mukora urupapuro kuri buri hantu nyakuri mukorera, rufite ibikubiyemo bitandukanye by’ukuri, aho gukopera urupapuro rumwe mugahindura izina ry’umujyi gusa. Urupapuro rwa Nairobi rukwiye kuvuga aderesi, abakiriya n’ibisobanuro bya Nairobi, n’urwa Kampala rugakora kimwe kuri Kampala.

Imiterere isanzwe ni urupapuro rw’ibanze rw’igihugu cyangwa umujyi, hamwe n’urupapuro kuri buri biro, ishami cyangwa agace mukoreramo nyakuri, rihujwe n’urupapuro rusobanutse rw’aho mukorera. Impapuro zacu bwite z’amasoko zigaragaza uko dutekereza kuri buri hantu: Kigali, Nairobi, Kampala na Dar es Salaam.

Ibi bisa bite ku bukerarugendo n’amacumbi?

Ubucuruzi bw’ubukerarugendo bunguka cyane iyo buhuje akazi ko mu gace n’ak’indimi nyinshi. Ikigo gitegura gusura ingagi (gorilla trekking) gikorera hafi ya Musanze, lodge ya Zanzibar cyangwa ikigo cya safari ya Serengeti byakira abashyitsi bashakisha kera mbere yo kuhagera, kandi akenshi mu rurimi rwabo.

Kuri boutique hotel i Kigali, bivuze Google Business Profile yuzuye, impapuro mu Cyongereza no mu Gifaransa, urutonde ruhuje ku mbuga z’ingendo, n’ibisubizo ku bibazo abashyitsi babaza mbere yo gufata icyumba: gutwarwa ku kibuga cy’indege, umutekano, ahantu hegereye ho gusura, n’amasaha yo kwinjira. Ku kigo cya safari i Dar, bivuze gahunda z’ingendo zanditse neza mu Cyongereza no mu Giswahili zifite amakuru nyakuri.